Community is so crucial to these metaverses, After playing many years, my motivation was never to login time and time again to finish my quests or to pick up my in game mail, or peruse the auction house for deals. I came back because my friends or guildmates had an event. An event to raid a dungeon, to level some alts, or just to participate in seasonal events. I felt the addition of the calendar by WoW was brilliant.
And as the months and years went by I noticed games like GW2, Lotro, and WoW and probably many other MMO's added events or content on a regular basis. They were smart to realize that people came back to participate in an event.
*Note about the blog---these are a work in progress, better insights and information will be curated as I can dedicate more time and effort
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